Social Media Marketing

Social Media Marketing
$595 / 2 days / 10:00 AM - 5:00 PM EST
(Eastern Standard Time)

A Live, Instructor-Led Online Course with Mary Gillen

Twitter, Facebook, LinkedIn, mobile phone marketing, podcasts, widgets, YouTube videos, del.icio.us, Twitter, StumbleUpon, social bookmarking, blogging.

Online marketing is changing so quickly. When it comes to social media, how can a marketer know what works and what doesn't?

Discover how to use the most popular social media tools for your online marketing strategies.

Goals
- Learn how to network effectively online.

- Learn how to gain sales from the online community you build with social media.

Audience
Marketing managers and staff, as well as small business owners who must self-promote

Prerequisites
If you haven't tried any of the new Social Media, do so before you come to class. Sign up for Facebook and have fun with it. Don't put anything on your Facebook that you don't want to share with the whole world.

Next Step
Search Engine Optimization(SEO) Essentials

What You Will Learn

- Social Media Marketing Basics -- What is it?
- Determining Your Organizations's Current Social Media Shortfalls
- Social Media Trends: Learn the 7 You Can't Ignore
- Social Media Copywriting: How to Write Effective Messages for the Different Social Media Platforms
- 14 Ways to Optimize Your Web Site to be a Social Media Marketing Base
- 12 Ideas on How to Blog for Social Media Marketing
- 8 Ways to Use Facebook to Drive New Business
- 15 Ideas on How to Use Twitter to Sell Products and Services
- 9 Proven Techniques on How to Use LinkedIn to Gain New Leads
- 7 Ways to Use YouTube to Generate Sales
- 5 Ways to Market Your Message to Mobile Phone Users
- 7 Ways to Use Audio and Video Podcasting for Online Marketing
- 10 Tips for Publishing Social Media News Releases - What Really Works
- How to Use Social Bookmarking and Other Useful Social Media Tools
- Map Out a Winning Social Media Marketing Strategy